Master Services Agreement THIS MASTER SERVICES AGREEMENT (“MSA”) SETS FORTH THE STANDARD TERMS APPLICABLE TO ALL SERVICES PROVIDED BY LITHIUM TECHNOLOGIES, INC. (“LITHIUM”). YOU SHOULD CAREFULLY READ THE TERMS OF THE MSA BEFORE SIGNING A SERVICE ORDER. BY SIGNING A SERVICE ORDER, YOU (“CUSTOMER”) CONFIRM THAT YOU HAVE READ AND ACCEPT THIS MSA. NOTWITHSTANDING ANY DIFFERENT OR ADDITIONAL TERMS YOU MAY REFERENCE OR PROVIDE, LITHIUM’S OFFER OR ACCEPTANCE (AS APPLICABLE) TO ENTER INTO AN AGREEMENT WITH YOU WITH RESPECT TO LITHIUM APPLICATIONS AND SERVICES IS EXPRESSLY LIMITED TO THIS MSA AND CONDITIONED ON YOUR ASSENT HERETO. 1 Definitions 1.1 "Applications" mean the hosted software applications, user interfaces (other than Customer Interface Elements), and related Documentation and programming, to which Lithium provides access pursuant to a Service Order. 1.2 "Application Calls" is a unit of service volume which measures use of the Application via calls to the REST API and ActiveCast components. 1.3 "Content" means the data, information and materials processed and/or stored by the Applications hereunder (including Protected Data), other than information and materials provided by Lithium. 1.4 "Contract Volume" or "Usage Limit" means the maximum number of relevant units of service volume, as specified in the applicable Service Order. In addition to the Usage Limit specified in the applicable Service Order, the following monthly Usage Limit shall be in effect unless the applicable Service Order specifies an increase: 10 million Application Calls, 10 million RSS Feed Views (the number of messages pushed via RSS); 40 million Attachment Segments (the number of 25kb data blocks uploaded or downloaded as attachments). 1.5 "Customer Interface Elements" means any Customer provided software or other materials inserted in or added to the Application’s user interface including (i) header, footer, left and/or right sidebars and (ii) text, graphic files, and cascading style sheets. 1.6 "Customer Users" means the individuals authorized by Customer to access and/or use the Subscription Services on behalf of Customer. Customer Users include the follow types, further defined below, for purposes of calculating Usage Limits and related fees: • 1.6.1 "Analytics Users" means the individuals who have access to analytics dashboards features of the Application in addition to Names Users permissions. • 1.6.2 "Expert Users" means the individuals who may view and internally comment while using the Applications but cannot respond to external End Users. • 1.6.3 "Named Users" means the individuals who have access to the Application for the purposes of communicating with both internal and external End Users. These individuals may include any and all of the following roles: Agent, Supervisor, Account Admin and/or Publisher. 1.7 "Documentation" means our online user guides, documentation, and help and training materials, as updated from time to time, accessible via our support portal or our website 1.8 "End Users" means individuals or third parties, other than Customer Users, who access and/or participate in Customer’s online communities hosted by Lithium as part of the Subscription Services. 1.9 "include/including" means include but not limited to / including without limitation. 1.10 "Professional Service Order" or "PSO" means a Customer request for Applications customization by Lithium, which becomes legally binding when signed by both parties. 1.11 "Services" means, as applicable, the (i) hosting services for delivery and storage of the Applications and Content Hosting Services, and/or (ii) professional services as specified in an SO or SOW, such as moderation or analytics, if any "Professional Services". 1.12 "Service Order" means the order issued by Customer and signed by Customer and Lithium for Subscription Services and/or Professional Services, on Lithium’s form (“SO”), subject to the terms and conditions set forth in this MSA. 1.13 "SOW" means a statement of work attached to a Service Order. 1.14 "Subscription Duration" is the period specified in the applicable Service Order during which Lithium shall provide the Subscription Services and/or Professional Services. 1.15 "Subscription Start Date" shall be defined in the applicable SOW. 1.16 "Subscription Services" means a predefined combination of Applications and Hosting Services provided by Lithium to its customers on a subscription basis for recurring fees. 1.17 "Total Visits" means the maximum number of Visits specified in the applicable Service Order. 1.18 "Visits" is the measure use of the Application via visits to a page containing Application tracking code. 2 Services 2.1 Hosting Service. Lithium shall host the Applications listed in the Service Order, in compliance with the service level agreement (attached hereto as Appendix 1, "SLA"), during the Subscription Duration and any renewals thereof. 2.2 Customer Duties. Customer shall manage the Content and administer the Applications using the interfaces thereof in a lawful manner and without infringing the rights of any person, including intellectual property and privacy rights. Customer shall provide Lithium with all information, access, and full good faith cooperation reasonably necessary to facilitate the provision of the Services, and, without limiting the generality of the foregoing, shall perform any obligation identified in a Service Order or SOW as Customer’s responsibility. If Customer delays or fails to perform any of the foregoing, Lithium’s obligations shall be excused to the extent and/or for the duration such obligations are dependent upon such Customer performance. 3 Ownership. Grant of Rights 3.1 No Intellectual Property Assignment or Implied Licenses. The parties acknowledge and agree that no ownership interest in intellectual property or other rights is assigned or otherwise transferred under this MSA, and disclaim any and all implied licenses. Except for the licenses expressly granted in this Section 3 and Section 5, as between the parties, Customer retains all rights, title and interest in the Content and Customer Interface Elements, and Lithium retains all rights, title and interest in the Applications and Services, including any intellectual property rights therein or thereto. 3.2 Content and Customer Interface Elements. Subject to the terms and conditions of this MSA, and solely for purposes of Lithium’s performance hereunder, Customer grants to Lithium a temporary, limited, non-exclusive, world-wide, royalty-free license to copy, create derivative works, and display Customer Interface Elements and Content. Lithium shall use the Customer Interface Elements, Content and Protected Data strictly as necessary to carry out its obligations hereunder, and for no other purpose whatsoever. 3.3 Subscription Services. Subject to the terms and conditions of this MSA and the Usage Limits stated in the applicable Service Order, Lithium grants to Customer, a temporary, limited, non-exclusive, non-transferable, world-wide license to access and use the Hosting Services and the administration, Content management, and end user interfaces of the Applications included in the Subscription Services listed in the applicable Service Order. Lithium reserves the right to update the Subscriptions Services (including the implementation of new Application versions) at any time in its sole discretion. 3.4 Restrictions. Customer shall not copy, distribute, modify, reverse engineer, decompile, attempt to obtain the source code or algorithms of, sell, rent, lease, license, sublicense, resell or transfer anySubscription Service. Customer shall not use the Subscription Services to spam, send unsolicited e-mail, or conceal the identity of an e-mail sender. Customer shall not use Subscription Services as a service bureau or for the benefit of any third party other than its authorized End Users, whether on a paid or unpaid basis. Customer shall not store, distribute or transmit through the Subscription Services any material that is unlawful, obscene, defamatory, threatening or harassing or that infringes any privacy or proprietary rights, and will not allow or authorize anyone to do any of the foregoing. Customer shall include, in the terms of use for communities based on Subscription Services, (i) provisions that afford Customer and Lithium the protections of the Digital Millennium Copyright Act safe harbor, and shall enforce such provisions including with respect to notices, take-down, counter-notices and put-back and (ii) provisions that (a) advise End Users not to disclose or solicit the private information of any person, (b) indicate that the End User is responsible for the use by third parties of any personal information disclosed by the End User to the community, whether such use was permitted or not by the End User, and (c) the End User shall indemnify Customer and Lithium for any claim that may arise as a result of such disclosure, solicitation or use. Customer shall only allow access to the Subscription Services to its end users that expressly agree to comply with the restrictions in this Section. 4 Payment of fees. During the term of this MSA, Customer shall pay Lithium the fees set forth in the applicable Service Order. Professional Services and other non-recurring fees shall be invoiced upon execution of the Service Order for such Services. Recurring fees for the first year of the initial Subscription Duration of a valid Service Order shall be invoiced upon execution of such Service Order. Subsequent recurring fees shall be invoiced in annual installments in advance of each anniversary of the Subscription Start Date and payment shall be due on or prior to each anniversary of the Subscription Start Date based on payment terms set forth herein. Customer’s renewal pricing for the Services set forth on a Service Order shall increase by 6% (the “Renewal Price Cap”), applied to the then-effective fees set forth on such Service Order at the time of renewal. The aforementioned Renewal Price Cap shall be forfeited if (a) there is a reduction in renewed Services; or (b) the Services are not renewed prior to the termination date of the initial Service Order; in which case, the fees for any subsequent renewal shall be calculated according to Lithium’s then-current pricing. Customer shall pay Lithium all amounts due pursuant to this MSA and the applicable Service Order(s) within 30 days from date of invoice. Invoices for Professional Services shall include reasonable expenses provided that they are pre-approved by Customer, and Customer agrees to pay such expenses. Non-payment or late payment of undisputed fees is a material breach of this MSA. If past due more than 15 days and notified of past due status, Customer shall pay interest on the overdue balance at the rate of 1% per month or the maximum permitted by law, whichever is less, plus all expenses of collection, or, alternatively, Lithium, in its sole discretion, may terminate any outstanding SO for Customer’s material breach. If Lithium terminates this MSA and/or any Service Order hereunder due to Customer’s non-payment, all unpaid fees for the remainder of any active Subscription Duration will become immediately due. All taxes and other governmental charges including but not limited to value-added, sales and use, or withholding taxes, assessable by any local, state, provincial, federal or foreign jurisdiction (except for income taxes), if any, imposed on Customer payments hereunder shall be deemed to be in addition to the fees charged, and borne solely by Customer. All payment obligations are non-cancelable and all amounts paid are non-refundable. In the event of a conflict in terms between this Section 4 and an applicable Service Order, the applicable terms of such Service Order shall prevail. 5 Marketing. Each page served by the Subscription Services will contain a link identified by the Lithium logo and trademark. Lithium may use Customer’s name and logo on Customer’s Subscription Services deployment and identify Customer as a Lithium customer. Subject to Customer’s prior approval, Lithium may issue a press release and case study about Customer’s selection and use of the Subscription Services. 6 Term and termination 6.1 Term and termination of the MSA. This MSA may be terminated for convenience by either party upon 90 days’ prior written notice to the other, except that it shall remain in effect past such termination for the remaining term of any Service Order already in effect at the time of the notice. 6.2 Term of a Service Order. The initial term of a Service Order shall start on its Subscription Start Date, as indicated in such Service Order, and ends on the last day of its Subscription Duration. A Service Order shall automatically renew for subsequent terms equal to the Subscription Duration unless either party notifies the other in writing of its intent not to renew at least 90 days prior to the expiration of the then current term. 6.3 Termination for breach. Either party may immediately terminate this MSA and all Service Orders for material breach of this MSA by the other party if such breach is not cured within 30 days after written notice thereof. Either party may immediately terminate a Service Order for material breach by the other party of the specific terms of such Service Order if such breach is not cured within 30 days after written notice thereof. 6.4 Termination for insolvency. Either party may terminate this MSA and all Service Orders upon notice to the other if the other party ceases to conduct business in the ordinary course without a successor. 6.5 Consequences of termination. Immediately upon termination, the license grants to either party shall immediately terminate; each party shall destroy or return to the other party any and all Confidential Information received from the other party; Customer shall cease to use the Subscription Services and Lithium shall cease:(i) providing the Services to Customer, and (ii) allowing Customer access to the Subscription Services. If only one or more Service Orders are terminated but the MSA and other Service Orders remain in effect, the foregoing shall only apply with respect to the Services and/or Subscription Services to which Customer has subscribed under the Service Order(s) being terminated. Fees for partial completion of ProfessionalServices shall be due within 30 days, prorated to the number of hours expended or the milestones reached. Termination shall not relieve Customer’s obligation to pay all undisputed charges accrued before the effective date of termination. The parties' rights and obligations under this Section 6, and under Sections 3.1 (No IP Assignment), 3.4 (Restrictions), Section 8 (Indemnification), 9 (Limitation of liability), 10 (Confidentiality), 12 (Aggregated Data), 15 (Governing law and jurisdiction), 16 (Arbitration) and 17 (General provisions) shall survive. 6.6 Transition Assistance. Within 14 days after a termination notice, the parties shall discuss the transfer of Content. All Customer Confidential Information and Content shall be provided by Lithium to Customer in standard industry format (XML or equivalent) free of cost on a mutually agreed schedule. Lithium shall provide additional reasonable assistance for Customer’s transition from its hosted environment, at Lithium’s standard Professional Services rate as agreed by the parties. 7 Limited warranties 7.1 Non-Infringement. Lithium warrants to Customer that it can grant the rights set forth in Section 3.3 with respect to the Applications. In the event any Application is held or believed by Lithium to infringe or misappropriate the intellectual property rights of a third party, or its provision is enjoined, Lithium will have the option, at its expense, to (a) modify the Application, without materially degrading performance, so that it no longer infringes or misappropriates, (b) obtain for Customer the right to continue accessing the appropriate interfaces of the Application, (c) substitute the Application with another, substantially comparable application, or (d) if none of the foregoing remedies are commercially feasible, terminate the Hosting Service and license granted to Customer for such Application and refund Customer any recurring fees prepaid for the portion of the Subscription Duration subsequent to termination. Together with Section 8.1 (Indemnification), this section states Lithium’s entire liability and Customer’s exclusive remedy for infringement and misappropriation. 7.2 Subscription Services and Professional Services. Lithium warrants to Customer that its Hosting Service will substantially perform according to the SLA, the Applications will substantially perform according to the relevant specifications set forth in the applicable online Documentation and that the Professional Services work product shall substantially conform to the applicable SO or SOW. If, after the Subscription Start Date, an Application fails to substantially perform according to relevant specifications in the Documentation, and Customer timely notifies Lithium of such failure, Lithium shall promptly modify the Applications to conform, or shall refund or credit Customer the fees paid for the Subscription Services that include the affected Application for the duration of such failure, prorated to reflect the number and importance of the failed or materially underperforming functionality relative to the total set of functions, options and configurations provided by theSubscription Services. Lithium’s entire liability and Customer’s sole remedy for any downtime are the credits specified in the SLA and, for repeated material failures as described in the SLA, the ability to terminate pursuant to Section 6. Regarding Professional Services, if work product resulting from Professional Services does not conform to the applicable SOW or PSO and Lithium is not able to cure per the applicable SOW or PSO, Lithium shall fully refund the amounts received for such deficient work product. This section states Lithium’s entire liability and Customer’s sole remedy for any Subscription Services or Professional Services performance failures. 7.3 DISCLAIMER. EXCEPT AS EXPRESSLY SET FORTH ABOVE IN THIS SECTION 7, LITHIUM MAKES NO OTHER WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, LITHIUM DOES NOT WARRANT THAT THE APPLICATIONS OR SERVICES SHALL BE UNINTERRUPTED OR ERROR-FREE. Customer acknowledges that the architecture and the security algorithms implemented by the Subscription Services have inherent limitations and Customer is solely responsible for determining that the Subscription Services and Professional Services reasonably meet Customer’s functionality, security, confidentiality and operational needs. 8 Indemnification 8.1 Indemnification by Lithium. Lithium shall indemnify Customer as specified in Section 8.3 for any claim that the Applications, used within the scope of this MSA in accordance with the applicable Documentation, infringe a U.S. copyright or patent or misappropriate a trade secret, except to the extent such claim is based on specifications provided by Customer, or on Customer Interface Elements or Content. 8.2 Indemnification by Customer. Customer shall indemnify Lithium as specified in Section 8.3 for any claim (i) alleging Customer’s use of Applications in an unlawful manner or in a manner inconsistent with the terms of this MSA, including Section 3.4 (Restrictions) or (ii) arising from or involving Content or Customer Interface Elements. 8.3 Scope and conditions of indemnification. The indemnifying party shall defend at its expense the other party and its officers, directors, stockholders, employees, agents and affiliates, subsidiaries, successors and assigns against any third party claims, actions or demands, to the extent arising from a cause specified in Sections 8.1 or 8.2, respectively, and shall pay any resulting final judgment or arbitral award or any agreed to settlement. The indemnification obligations hereunder are subject to the following conditions to the extent failure to meet these conditions would be materially detrimental to the indemnifying party: (i) prompt written notice by the indemnified party to the indemnifying party of any claim, action or demand for which indemnity is claimed; (ii) complete control of the defense and settlement thereof by the indemnifying party; and (iii) such reasonable cooperation by the indemnified party in the defense as the indemnifying party may request. 9 LIMITATION OF LIABILITY. EXCEPT FOR LIABILITY ARISING UNDER SECTIONS 3.4 (RESTRICTIONS), 4 (PAYMENT OF FEES), 8 (INDEMNIFICATION) AND 10 (CONFIDENTIALITY), OR FROM PERSONAL INJURY OR PHYSICAL DAMAGE, NEITHER PARTY’S LIABILITY HEREUNDER SHALL EXCEED THE AMOUNT PAID BY CUSTOMER FOR THE SERVICE IMPLICATED DURING THE 12 MONTHS PRIOR TO THE EVENT TRIGGERING SUCH LIABILITY. NEITHER PARTY SHALL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR COVER DAMAGES INCURRED BY THE OTHER PARTY OR BY ANY THIRD PARTY, INCLUDING DAMAGES BASED ON LOSS OF PROFITS, REVENUE, DATA, SERVICE OR USE, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS SECTION 9 REPRESENTS A REASONABLE ALLOCATION OF RISK AND AN IMPORTANT CONSIDERATION IN DETERMINING THE FEES PAYABLE HEREUNDER. 10 Confidentiality 10.1 Confidential Information. “Confidential Information” means information, disclosed by a party to the other in connection to this MSA, which is either marked confidential or disclosed in circumstances in which a reasonable person would consider the information to be confidential. Without limiting the generality of the foregoing, the terms of this MSA, Protected Data, Applications, Services, the present or future functionality of the Applications, and all technical information underlying such functionality are Confidential Information. Confidential Information does not include information that the receiving party can demonstrate (i) was in receiving party’s possession before receipt from the disclosing party, (ii) is or becomes publicly available other than through a breach of this MSA, or (iii) is rightfully received from a third party without a duty of confidentiality. If Confidential Information is required to be disclosed pursuant to applicable law, regulation or court order, the receiving party must provides prompt advance notice thereof (except to the extent otherwise prohibited by applicable law, regulation or court order) to enable the disclosing party to seek a protective order or otherwise prevent such disclosure. 10.2 Protection of Confidential Information. The receiving party shall use the same degree of care as it uses to protect its own confidential information of a like nature, but no less than a reasonable degree of care, to prevent (a) use of the disclosing party’s Confidential Information for any purpose other than to carry out the terms of this MSA, and (b) disclosure of such Confidential Information to any person or party other than those who need to know such Confidential Information to carry out the terms of this MSA and who are bound by written confidentiality agreements, with terms no less restrictive than those included in this MSA. This MSA may be disclosed in confidence to legal counsel or other professional advisors with a need to know in the context of a merger, financing or similar transaction or for securities or other regulatory filings. Each party acknowledges that unauthorized disclosure of the other party’s Confidential Information would cause irreparable harm to the other party, and would entitle the other party to seek injunctive relief upon disclosure or threatened disclosure, without a requirement to prove irreparable harm or the posting of a bond. 11 Protected Data. Customer acknowledges that the Subscription Services are designed and provided for the purposes of sharing information and enabling public communications with and among End Users, and not for the storage, management or processing of sensitive personally identifiable information or other confidential data. Some personal information is required to provide and use the Subscription Services such as email address, password, and a user name (“Protected Data”). Lithium will comply with the principles of the Data Protection Directive 95/46/EC and the Telecoms Data Protection Directive 97/66/EC as amended and any successor legislation, with respect to Protected Data, to the extent these directives apply to personal information and “data processors” in general, and to Lithium in particular. Lithium will take commercially reasonable measures to safeguard Protected Data, provided that Customer shall, (a) take reasonable efforts to prevent unauthorized access to or use of Services or Subscription Services, (b) notify Lithium promptly of any such unauthorized access or use, (c) use Subscription Services only in accordance with the Documentation and as instructed by Lithium Support and Information Security representatives, (d) utilize a standard Lithium SAN SSL certificate, (e) abide by all applicable laws and government regulations, and (f) comply with Customer’s terms of service at all times. Customer acknowledges that Lithium shall not be responsible for the protection of personally identifiable information processed or stored by the Subscription Services that is not Protected Data, or Protected Data not entered in or submitted via approved interfaces provided for that purpose. Customer shall be solely responsible for any failure of the Subscription Services, including without limitation any security breach thereof, that results from Customer’s actions or omissions with respect to systems or processes under Customer’s control. 12 Aggregated Data. Customer acknowledges that Lithium may compile Content and usage information that has been stripped of all personally identifiable information and may use, both during and after the term of this MSA, such aggregated data to determine and report Subscription Services usage patterns by customers and end users generally, provided that such use shall not identify Customer or any of its End Users. 13 SSAE 16 Audit and ISO 27001:2005 Standard Compliance. Lithium shall conduct annual SSAE 16 SOC audit and maintain ISO 27001 certification during the term of this MSA. Lithium shall, upon request, provide Customer a valid ISO 27001 certificate or SSAE 16 SOC Type II audit report covering the Subscription Services. 14 Insurance. Lithium shall maintain at all times during the term of this MSA, at its own expense, the following minimum policies with insurance companies rated “A” or better by AM Best: (i) statutory workers compensation insurance in the states or jurisdictions in which its employees are located, with coverage limits no less than statutorily required; (ii) commercial general liability insurance with coverage limits for bodily injury and property damage liability of at least $1,000,000 for each occurrence, and at least $2,000,000 general aggregate, with umbrella liability coverage of $4,000,000 per occurrence. When required by contract, such coverage shall be primary and non-contributory, shall include premises/operations liability, independent contractor’s liability, and broad form contractual liability; (iii) errors and omissions liability insurance with coverage limits of $5,000,000 per occurrence, with excess coverage of $5,000,000 per claim and $5,000,000 aggregate subject to $75,000 deductible; (iv) CyberLiability Plus Program insurance with coverage limit of $5,000,000 per claim and $5,000,000 total limit of coverage for development and online services; (v) employer’s liability insurance as part of Lithium’s umbrella policy with coverage limits of at least $1,000,000 (a) for each accident and (b) for each employee for occupational disease. This coverage is afforded in Lithium’s master workers’ compensation program; (vi) business automobile liability insurance with a single limit of at least $1,000,000 per occurrence for bodily injury and property damage liability. Such automobile insurance does not cover independent contractors. 15 Governing law and jurisdiction. This MSA shall be governed by the laws of California without regard to its conflict of law principles. All disputes arising from or in connection with this MSA which have not been settled amicably in good faith by the parties within 15 days after notice of such dispute may be brought by a party only in the state or federal courts for the headquarters or principal place of business of the non-moving party, provided the non-moving party is a US entity, except that either party may apply to any court of competent jurisdiction for immediate injunctive relief regardless of party nationality. The losing party in any dispute shall pay all court costs, expenses and reasonable attorneys' fees of the prevailing party. 16 Binding Arbitration. Notwithstanding Section 15, and provided no claim has been properly filed already in accordance with Section 15 with respect to the same dispute, IF CUSTOMER IS A NON-US ENTITY, EITHER PARTY MAY, instead of filing its claim with a court as set forth in Section 15, following a good faith attempt at amicable resolution, SUBMIT ANY DISPUTE HEREUNDER FOR ARBITRATION under the Rules of Arbitration of the International Chamber of Commerce by one or more arbitrators appointed in accordance with the said Rules. The other party will thereafter submit to and cooperate in such arbitration as the sole resolution mechanism for the dispute. The place of arbitration shall be one of the following cities, which is the closest to an equally convenient location for both parties: San Francisco, New York, Honolulu, London, Geneva, Singapore, Hong Kong, Paris, Sao Paulo, or Zurich. The language of the arbitration shall be English and the AWARD SHALL BE FINAL AND BINDING ON THE PARTIES, and each party hereby waives to the fullest extent permitted by law any right it may otherwise have under the laws of any jurisdiction to any form of appeal. 17 General provisions. The parties are independent contractors. This MSA, together with the SLA, SOW and Service Orders, contains the entire agreement of the parties and supersedes any prior or present understanding or communications (including any previously signed non-disclosure or confidentiality agreement) regarding its subject matter, and may only be amended in writing. In the event any provision of this MSA is held by a court of law or other governmental agency to be void or unenforceable, such provision shall be changed and interpreted so as to best accomplish the objectives of the original provision to the fullest extent allowed by law, and the remaining provisions shall remain in full force and effect. Neither party shall assign any of its rights or obligations hereunder without the other party’s prior written consent, which shall not be unreasonably withheld. Notwithstanding the foregoing: i) either party may assign its rights and obligations hereunder pursuant to a merger, consolidation or sale of substantially all of its assets related to this MSA, provided it promptly notifies the non-assigning party in writing of the assignment and the assignee agrees in writing to be bound by the terms of this MSA; and ii) Lithium may at its discretion subcontract a portion of the Services provided that Lithium remains primarily responsible for such subcontractor’s performance under this MSA. This MSA shall be binding upon and inure to the benefit of the parties and their successors and permitted assigns. Neither party shall be deemed to be in breach of this MSA for any failure or delay in performance caused by reasons beyond its reasonable control, including acts of God, war, terrorism, strikes, failure of suppliers, fires, floods, earthquakes or other force majeure.